Oration on the Dignity of Man Essay Example for Free

Oration on the Dignity of Man Essay As history progressed to the Middle Ages, new technology, people, and ideas emerge throughout the world. Similar(ly) to Ancient Greece, we see the study of religion and philosophy become a big part of life. One of the most notorious and ambitious philosophers at the time was Giovanni Pico Della Mirandola. He was a Christian who wanted to consolidate various religions and unite all of those ideas with Christian principles. Some of the religions he wanted to combine include Jewish, Greek, and Islamic values. His ideas revolve around the study of humans, more specifically, how we came into existence and how we interact with the world around us and God. His theories, however, were highly criticized by the Church because they believed that his work opposed Christian ideologies and perception of free will and humanity. Pico was not happy with the church either but nevertheless, he formulated a collective theory and put his ideas into text called the 900 Conclusions. The Oration on the Dignity of Man was an introduction to this work and answers many questions regarding the creation of mankind and the relationship we have with God and nature. Pico begins his oration by explaining how mankind was created by God. He also answers the question of who we are â€Å"man is the intermediary between creatures, that he is the familiar of the gods above him as he is the lord of the beings beneath him; that, by the acuteness of his senses, the inquiry of his reason and the light of his intelligence, he is the interpreter of nature, set midway between the timeless unchanging and the flux of time; the living union (as the Persians say), the very marriage hymn of the world, and, by David’s testimony but little lower than the angels† (3). .man created out ofmade out of In addition, Pico describes why God created man, he needed a being to appreciate all of his creations â€Å"But when this work was done, the Divine Artificer still longed for some creature which might comprehend the meaning of so vast an achievement, which might be moved with love at its beauty and smitten with awe at its grandeur† (3). Humans are the greatest creation of God, and we have been given the opportunity to choose where we end up in life. Pico says that we have the free will to choose our own paths. He claims that this can strengthen or weaken man’s relationship towards God â€Å"impeded by no such restrictions, may, by your own free will, to whose custody We have assigned you, trace for yourself the lineaments of your own nature. I have placed you at the very center of the world, so that from that vantage point you may with greater ease glance round about you on all that the world contains. We have made you a creature neither of heaven nor of earth, neither mortal nor immortal, in order that you may, as the free and proud shaper of your own being, fashion yourself in the form you may prefer. It will be in your power to descend to the lower, brutish forms of life; you will be able, through your own decision, to rise again to the superior orders whose life is divine† (4). Pico also writes tha t since we have this freedom, we must choose our paths wisely. If humans become sensual and brutish, they will be like animals. On the other hand, if they’re rational and intellectual, they can become heavenly like angels â€Å"Whichever of these a man shall cultivate, the same will mature and bear fruit in him. If vegetative, he will become a plant; if sensual, he will become brutish; if rational, he will reveal himself a heavenly being; if intellectual, he will be an angel and the son of God† (4-5). According to Pico, if humans emulate the actions of angels, through intellectual engagement, we can ascend closer to God.

Cement Industry Essay Example for Free

Cement Industry Essay In today’s world of rapidly increasing competition, firms are selling goods and services through a variety of direct and indirect channels. In mass advertising, marketers are exploring new forms of communication, such as experimental, entertainment and viral marketing. Creative Advertising is the means to break clutter in such new forms it helps Differentiation, Recognition, Recall and Persuasion in an effective manner. Creativity in advertising involves disciplined thinking and requires the creative person to think differently within specific constraints. The advertisement project is a complex exercise that that consumes a lot of effort, cost and time from different experts in the team which requires every part of the project process to be well-studied, documented and well planned. A lot of research needs to get conducted about the audience, product and media of the advertisement. Increasing sales is not the only goal of the advertising decision and could also involve introducing a new product, delivering the product message, etc. The most important aspect of the creative advertising process is the idea and the creative concept. Advertisers use different ways of thinking via several types of creative strategies to promote publicity, public relations, personal selling and sales promotion. One such creative advertisement campaign is the Vodafone’s ZooZoo ads which caught the fancy of the consumers and helped the company develop its own entity in a splendid and innovative manner. The advertising landscape has experienced dramatic change over the past several years and as the advertising medium gradually shifts to the digital platform, agencies are finding new ways to connect with the customers and build their brands. This media confluence is one of the foremost challenges of creative advertising as the advertisers have to reinvent the mass message model, help consumers tell stories, play in an evolving arena and develop talent with creative vision. INTRODUCTION Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. Advertising also has a history of being considered a one-way form of marketing communication where the message receiver is not in position to immediately respond to the message. In fact, it is expected that over the next 10-20 years advertising will move away from a one-way communication model and become one that is highly interactive. Another characteristic that may change as advertising evolves is the view that advertising does not stimulate immediate demand for the product advertised. That is, customers cannot quickly purchase a product they see advertised. But as more media outlets allow customers to interact with the messages being delivered the ability of advertising to quickly stimulate demand will improve. It is estimated that worldwide spending on advertising exceeds (US) $400 billion. This level of spending supports thousands of companies and millions of jobs. In fact, in many countries most media outlets, such as television, radio and newspapers, would not be in business without revenue generated through the sale of advertising. Most organizations, large and small, that rely on marketing to create customer interest are engaged in consistent use of advertising to help meet marketing objectives. However not every advertisement achieves its objective as the consumer is subjected to innumerable ads daily in newspapers, television, billboards, websites, etc. Therefore those Ads which catch customer’s attention have something unique which makes then interesting and unforgettable. The majority of copywriters agree that creativity is extremely important in ads and it usually works more effectively in catching the interest of people/customer than all other techniques put together. The originality of the idea or ad makes it more recognizable and is able to beat the competition. Creativity is the marriage of imagination and execution, thinking and doing. Creativity in the context of todays world is underpinned by the fact that almost anything is possible given technology and platform advances. Technology is changing behavior, but ideas and how we tell the stories are everything – this is how we influence behavior. Its about the idea and the story, not simply the devices or technologies, which create great and enduring ideas and are the hallmark of Creative Advertisements. ABOUT ADVERTISING Definition of Advertising: Advertising is defined differently by different authorities and the institutions dealing with the subject of advertising. The American Marketing Association defines advertising as â€Å"the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas.† Purpose of Advertising: Through advertising, one can disseminate the message very effectively. Within few seconds the message can be disseminated to masses. The basic purpose of advertising for commercial advertisers is to identify and differentiate one product from another in order to persuade the consumer to buy that product in preference to another. Non-commercial advertisers (political parties, interest groups, religious organizations and governmental agencies) use advertising to educate people for their cause. Major Decisions before committing for any advertising campaign: Like other area of marketing management, decision-making is necessary in advertising. This relates to 5Ms mission, money, message, media and measurement. Mission: What are the advertisement objectives? Decision in regard to mission is a basic one as other decisions are to be adjusted as per the mission or objective or purpose of advertising decided. It can be: Introduction of new product or service, or information about new features, repositioning of the brand or just reminder campaigns etc. Money: How much money to be spent. Advertising is costly and companies have to spend billions of dollars for this purpose. Advertising objectives determine the required budget. Message: What is the message to be sent? Positive results depend on message. It should be attractive and meaningful. It’s the job of the creative copywriters and artists. Message can be communicated by written words, pictures, slogans and so on. Media: What kind of media to be used. Selection of media depends upon cost, coverage, effectiveness and budget in hand. Wrong decision on media may make advertising ineffective and money spent will be wasted. The steps here are deciding on desired Reach, Frequency and Impact. Measure: How are the results to be determined? Evaluation of advertisement in order to judge its effectiveness. The post advertising sale is one major consideration. The other consideration is visibility of the advertisement. Steps involved in influencing customer decision: There is a very famous principle in ad world called as AIDA principle, which describes the steps that a prospective customer goes through before deciding to buy. AIDA stands for A- Awareness, I- Interest, D- desire and A- Action. Awareness Ad should surprise the customer. Interest This is usually where benefit phrases come heavily into play. Desire Third step, customer realizes that product is good and beneficial. Action- The fourth stage occurs when the prospect decides to take Action and become a customer. HISTORY OF ADVERTISING History of ads can be traced back to 3000-4000 BC. There are signs that Romans used to announce gladiator fights by painting on the walls. Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Active advertising in print media started in late 19th century. 20th century has witnessed evolution of advertising through various media. The concept of creativity in advertising was not discussed much until the 1960s, when a sea change in the way of producing advertising transformed the field forever. The central feature of this Creative Revolution was that creativity came to be valued over the formulas and research that previously drove the production of ads. Creative teams, a mainstay of nearly all agencies since the 1960s, did not exist prior to that time. The reigning paradigm was reason the why advertising that spoke to consumers in terms of unique selling propositions (USPs). The Creative Revolution changed not only the ground rules for making advertising, but also the kinds of people who were recruited into the business. The preeminence of creativity over formulaic advertising was strongly articulated and the effect was to place creativity before the other services of an advertising agency market research, media analysis, and other support functions. CREATIVE ADVERTISING To really stand out in the crowd, an ad concept has to be really out of the box, something that intrigues an audience or at least make them look twice. There is no second chance at making a good first impression. With both online and offline advertising you only have seconds to catch the attention of your consumers. If that doesn’t happen, your ad campaign is considered a failure. Today’s advertising message must be better planned, more imaginative, more entertaining and more rewarding to customers. Inclusion of creative ideas (original, novel, out of box and useful ideas) in the ad campaign is called creative advertising. Creative advertisements are made not only to sell the product but to entertain the target audience. Creativity in advertising does not arise in a vacuum; it requires a certain degree of both general knowledge and field-specific knowledge. This is clearly true if we think of creativity as a form of innovation – we cannot know what is novel without a sense of what is already known in any area. The ad’s impact depends not only on what it says, but often more important, how it says it execution is decisive and this is the crux of Creative Advertising. TYPES OF CREATIVE STRATEGIES Creative Strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. Creative Strategies promote publicity, public relations, personal and sales promotion. Creative strategies are divided into three basic forms: Weak Strategies: Generic and Pre-emptive strategies describe the two weakest forms of advertising that were most popular through the 1940s. A generic strategy gives a product attribution. Consumers arent learning anything new about the product. It enhances the product in no other way. A pre-emptive strategy is a form of advertising that makes a generic claim stronger. Middle Strength Strategies: Unique positioning and Brand Image are the two types. This proves that something about your product is truly unique. This is commonly found when producers take an average product and add a new, unique element to it. In brand image, an advertiser is not trying to create rational thinking. This type of advertising strives to create emotion and give a brand a personality. A common way of doing this is by using a celebrity as a spokesperson. Strong Strategies: Affective and resonance advertising are the two types. Making people feel really good about a product is called affective advertising. This is difficult to do, but often humor and an honest character can make affective advertising possible. Resonance advertising is a way of identifying with consumers. If an advertiser can create a campaign that certain target markets identify with, then resonance advertising has been achieved. FUNDAMENTALS OF CREATIVE ADVERTISING The Fundamentals of Creative Advertising provides an understanding of how to create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Market research underpins virtually all of the decisions made at the campaign planning stage. Through market research both the client and the agency are better able to understand the marketplace, identify and profile the target audience, test their creative ideas, choose the most appropriate media form and, finally, evaluate the success of the campaign. The client will normally provide basic and initial research about the target market and audience in the client brief, which is then supplemented by research undertaken by the agency. Having received the brief from the client, the creative ad team must now take all the knowledge that they have and use it to develop a campaign that will meet the requirements of the brief. They need to look closely at all the information they have been given and understand what it really means. The creative ad team must also identify any gaps in their knowledge that can be filled through market research. The Creative Brief: Role of the brief: A creative ad team will transform a client brief into a creative brief. Together they will develop an advertising strategy based on the information supplied in the client brief and the supplementary research undertaken. The campaign strategy is then articulated in the creative brief, which is approved by the client. Developing the brief: Before the creative brief can be formulated, the objectives of the advertising campaign have to be identified, together with a strategy for achieving those objectives. It is important to remember that the advertising medium itself is only one part of the communication strategy, which in turn is part of the overall marketing strategy. As such, the broader marketing strategy has to be considered before the creative brief can be formulated. The Creative Concept: The creative team: At the heart of every successful advertising campaign is the creative concept. The task of having an original concept, and a range of ideas allied to this concept, is in the hands of the creative team. The best creative teams have the capacity to be both original and fluent when it comes to generating such ideas. In other words, it is not just about having a novel idea†¦it’s about having lots of them! Research and Familiarization: The way the creative brief is written and its content can be an important trigger for your ideas and will also provide an important point of focus in terms of advertising objectives; who you are talking to, what you want to say to them, and how you want them to respond. For this reason it is best to keep referring back to the brief every so often during the creative process to make sure that you are staying on track. Idea Generation (Ideation): The secret to having good ideas is to have lots of ideas to choose from. The more ideas, the greater the chance, that there will be few ‘winners’ among them. Quantity equals quality, so don’t hold back and pre-judge your ideas, just have lots of them – the wilder the better! Wild ideas may be unusable in their raw state, but they can provide a springboard to a better idea as they can help you to see things from a different perspective. Once the basic campaign concept for the advertisement has been formulated and agreed by the client, it’s down to the creative team to coordinate its execution. In traditional creative partnerships, the copywriter will write any body copy so that the message is conveyed in a punchy and memorable way, using the correct tone of voice to evoke the right mood or provoke the desired reaction. The art director will be responsible for ‘crafting’ the advertisements – making sure that they look visually strong and have a consistency of layout and composition across the campaign. Crucially, they must also exude and reflect the brand values. EXAMPLE OF A CREATIVE ADVERTISING CAMPAIGN Creative ad campaigns instill a sense of awe and marvel in the people they target. They cause us to stand back and wonder, â€Å"How did the brand even come up with that?† When a brand gets an ad campaign right, they stand out amongst the myriad of typical, hackneyed, and lackluster ads that bombard us daily. Just like the Vodafone ZooZoo ads. Vodafone is known for its unique advertisement campaign such as pug, happy to help service and the â€Å"ZooZoo† advertisement campaign. As Vodafone was a new brand in India, it had a challenging task to develop its own entity. The previous name of this Indian company was associated with a pug. Vodafone decided to come with a new persona for itself, so the people of the country can associate it with the company. The company came with a brilliant persona for itself, which was very apt for it, The â€Å"ZooZoo†. With 25 such commercials planned, releasing one a day, to sustain interest till the end of the IPL SEASON 2.HaritNagpal, chief marketing officer, Vodafone India explains, â€Å"†¦the brand was in need of an idea that would work doubly hard, as it was planning to spend some four months’ worth of marketing monies in one month†¦Ã¢â‚¬  ZooZoo are advertisement characters promoted by Vodafone during the Indian Premier League Season 2. OM experimented with several characters and finally â€Å"ZooZoo† was born as a completely Indian concept. The name had to be catchy, funny and memorable, though the name actually never pops up in any of the communication. Zoozoos are white creatures with ballooned bodies and egg heads who were used to promote various value added services of Vodafone. Each ad used a story which was enacted by the Zoozoos. These ads though look animated are actually real humans in the ZooZoo costumes. The ZooZoo advertisements were created in South Africa by Ogilvy Mather, an international advertising, marketing, and public relations agency and Nirvana Films. Ogilvy Mather were asked by Vodafone to create a series of 3D advertisements which could be aired each day during the IPL Season 2. They spent near Rs. 30 million to make these advertisements. The campaign created the buzz both in the traditional media as well as in social networking sites like Face book and Twitter and video sharing website, YouTube. Zoozoos are part of a unique and innovative advertisement strategy aimed at outdoing the strategies of Vodafone’s competitors. By the means of ZooZoo, Vodafone has tried to represent an image of the urban common man who is the main drive force behind the increased usage of telecom VAS services in the tele-communication industry. Through ZooZoo characters they have tried to showcase how the various offers by Vodafone can be useful for an urban common man. What Vodafone did was they projected the usage of their VAS services through various advertisements based on different themes as per the product (VAS) that they were offering. The various services offered by Vodafone such as chota recharge, group SMS service, busy alert service, fashion tips, recharge anywhere, bhakti songs, stock alert, voice SMS etc were shown to the viewers not by normal advertisement ways but through some funny catchy ZooZoo ads which were successful in immediately drawing the attention of urban population including all age groups. Each of the advertisement was specific to one particular VAS service revolved around the same to make the customer understand the service. Because of the uniqueness attractiveness of these Zoozoos, Vodafone was able to draw the attention of the audiences quickly towards these ads which became soon very popular thus the VAS offered by Vodafone. The success of ZooZoo is the success of minimalism and simplicity. As a part of a unique and innovative advertisement strategy which was being tried for the first time in India, the ZooZoo also generated tremendous mass appeal through the internet. The ZooZoo campaign has been able to generate a lot of curiosity among the viewers. The fan club of ZooZoo touched to several million and various interactive quizzes came up in these days as evident in the wallpapers and screensavers in the cell phones. All these transformed into a great viral marketing event. Another important advantage is that it involves very low cost in the implementation of the ZooZoo campaign and this amount as compared with the benefits it generated was infinitesimal. There is no celebrity required as a brand ambassador, unlike the campaigns being run by its competitors like Airtel and Idea, which resulted in a dual advantage. ZooZoo advertisements helped Vodafone increase its customer base by 3.8 % in the 1st quarter of 2010. The reason behind the Zoozoos becoming so famous is its familiarity with the cartoons which people used to watch as kids and invokes pleasant memories and fantastical world people used to live as children. It also does not produce bias of any kind (class, creed, religion etc) and hence this advertising strategy of Vodafone has been able to capture the imagination of millions across the country. The ad campaigns have given Vodafone a new look that will go a long way in further improving its brand image. The commercials have hit the Indian market like storm and will now probably go into history as one of the most brilliant advertising idea for the industry and the results it achieved are instructive for marketers and advertising agencies. Vodafone has benefited immensely from this campaign as the Zoozoos have become a brand in themselves. The creativity in the advertisement campaign caught the attention and fancy of the consumers, aroused curiosity, told stories and made people retell the story. In their remarks about the brand, the campaign achieved a remarkable success. We are all familiar with the standard measures of advertising effectiveness memorability, message comprehension, persuasion and likeability. However, getting people to talk and discuss the advertising gives it a multiplier effect that helps to reach and impact more people than before. As the media gets more cluttered and expensive and viewers get cynical about the message, there is a need for advertising to be spoken about to make the brand and it’s messaging more impactful. It is not just traditional 360 degrees integrated communication by using multiple media to bombard the consumers with the message. Rather effective advertisement is all about developing creative content that naturally lends itself into being talked about and thus gets present in multiple media. CREATIVE ADVERTISING IN DIGITAL WORLD As consumers spend more time online, they have more control over traditional advertising vehicles, and chose to create and share their own content. As a result, some advertisers are evolving to a confluence culture where traditional methods of work must adapt to embrace the new reality of interactive content, emerging media, and production/consumption methods. Confluence culture thus suggests that agencies as units and the advertising profession as a whole face numerous challenges to their traditional ways of operation as they grow and morph and react to cultural shifts, particularly when it comes to creativity and ideas. Interactive creativity is built around engagement, and it recognizes that people are inherently social and look to create and maintain relations not only with other people but also with brands. Brand stories, both in traditional media and online, provide ways for advertisers to engage consumers more deeply with their brands. An engagement perspective changes the view of a brand from a transactional perspective, in which a brand addresses a transient need, to an interactional perspective, by which the brand story becomes part of a persons own story about him or herself. The act of consuming media online has become synonymous with the act of producing media. Many online users are not content with accessing and viewing or listening to content from established sources; rather, they want to interact with message content by adding to it or repurposing it for new and different uses. Some traditionally closed models of information distribution (e.g., Web pages) therefore have given way to new, open models. These new systems, including the social media sites Facebook, MySpace, and YouTube, enable consumers to distribute content that they create. Interactive creativity therefore involves providing consumers with the tools they need to be creative themselves. To promote its new line of coffees, McDonalds developed a site where visitors could create their own coffee ring snowflakes. On the CNN site, consumers can select news headlines to make into t-shirts, branded with the CNN logo. In each of these settings, the brand becomes the base for the creative product, and the time spent on the sites during the creation process allows brand registration to occur. Participation suggests that brand stories actually are created and disseminated in a partnership between advertiser and consumer. Leaders in the confluence culture will be those creative strategists who have an understanding of all aspects of the advertising process and use creative skills to solve brand problems. These individuals-nimble, digital, and prepared for new challenges will be able to consider the stories people tell, craft resonant brand narratives, and help clients use these stories to connect people to brands in new and exciting ways. Agencies embracing the creative strategist approach will be poised to provide outstanding messages for clients, protect against economic downturns as clients embrace the value of such messages, and find even more innovative ways to communicate. CONCLUSION Creative Advertising comes with its own set of challenges, particularly when it comes to harnessing the power of creativity so that the message gets conveyed in an appropriate manner keeping the holistic vision of the brand into context. The real success of an ad campaign for its creativity can be measured by evaluating the sophistication level of below parameters: * Time and Space consumed * Superiority over competition * Distinguish Products * Influence customers * Was it Eye Catchy * Relate with the Values of Target Audiences Advertising is an exciting field and the industry is constantly changing to provide new challenges and creative problems to solve. The true test of creativity is the ability to adapt to change, and consistently find new and original solutions. Advertising is likely to play a crucial role in marketing products and services for the foreseeable future, but the opportunities offered by new technology and media provide a much broader canvas for advertisers and creative teams. REFERENCES 1. Marketing Management – Kotler, Keller, Koshy, Jha 2. Advertising in Rural India: Language, Marketing Communication, and Consumerism Bhatia 3. What is Advertising? Advertising Society Review 6, no. 3 (2005) 4. The fundamentals of Creative Advertising by Ken Burtenshaw, Nick Mahon Caronine Banfot 5. Inclusive Branding by Klaus Schmidt Chris Ludlon. 6. Zenith International Journal of Business Economics Research 7. Rediff.com Business – The Magic of the Zoozoos 8. Wikipedia – Creative Strategies

Leadership and Communication Scenario

Leadership and Communication Scenario Erin Tracy What does leadership mean to you? The definition of leadership is just as much an ambiguous idea to you as it is to the researchers that strive to define it. Pinning down a single, definitive answer to my question is all but impossible due to the ever-changing aspects of the subject matter itself. To be a leader, you must have someone to lead. This much everyone agrees is true, however, the rest remains opaque. From this base knowledge, you can begin to build your own definition having first understood that when dealing with people no one definition will ever fit the bill. According to Dr. Victor S. Sohman of Drexel University, leadership and teamwork are two sides of the same coin (2013) one never truly existing without the other. This is an important concept when considering what effective leadership looks like, the communication styles associated with effective leadership and the real-world application of these concepts. What is Effective Leadership? James MacGregor Burns defined leadership as the reciprocal process of mobilizing, by persons with certain motives and values, various economic, political, and other resouces, in a context of competition and conflict, in order to realize goals independently or mutually held by both leaders and followers (Burns, 1978 ). Samson Girma defines leadership as the approaches addopted by superiors in their everyday interaction with employees. (Girma, 2016) Lastly, Dr. Victor S Sohman addopted the deffinition as follows: Leadership comprises influence processes affecting the interpretation of events of followers; the choice of objectives for the group or organization; the organization of work activities to accomplish the objectives; the motivation of followers to achieve the objectives; the maintenance of cooperative relationships and teamwork; and the enlistment of support and cooperation from people outside the group or organization (Sohmen, 2013). As you can see there is a wide range of oppinions as to the definition of leadership; so if one can not even decide how to define it how can you begin to objectively measure it? Communication Styles Associated with Successful Leaders Dr. Victor Sohman did this best by, first setting a very inclusive definition and then adapting the Five-Dimensional Leadership Competency Model developed by K.S. Cameron and D.A. Whetten (2011). These five aspects of leadership are 1. Transformational 2. Transactional 3. Organic 4. Contemporary; and 5. Ethical (Sohmen, 2013). Transformational leaders use enthusiasm to motavate their employees; Transactional leaders use rewards to motivate results; Organic leaders emit a sense of inclusion to their team to motivate them to acomplish goals; Contemporary leaders lead by structure to gently push their constituants in the proper direction, and finially; Ethical leaders utalizes their own personal integrity to inspire their people to greatness. Building your leadership style off of a model like this has many benefits. As you can tell, all of these atributes are interchangeable. A leader may use any of these or any combination of at any given point throughout the day to effect change withi n their company. Therefore, being fluent in these is a critical aptitude of a successful leader. Real World Applications The ability to implement these concepts in the real world can be challenging, however, we can all agree that a leader that only communicates when he needs something done, and only tells his team what to do and not why they are doing it will not be effective. While there are a multitude of strategies that a leader could use to correct this lack of communication, there are a few that could prove essential in this situation. The knowledge of generational differences in your employees (and yourself) along with individual strengths and weaknesses are keys to navigating the subversive terrain of leadership. Being able to lead the individual as well as the group will set you on a path to success. Another concept that will allow you to be successful is being able to mutate yourself and the way that you communicate to the person that you are trying to reach. Just saying the words is not enough, especially if you do not say it in a way that they are going to hear you. Learning how to use new t echnology, electronic communication, and face to face interactions are all critical in maintaining open communication with followers. The implementation of a Contemporary type of leadership coupled with an Ethical addition would likely be a good fit for everybody in this situation. This would allow the leader to maintain some of the structure that they are used to making a more seamless transition of change. The addition of an Ethical form of leadership would serve as a stabilizing factor during change. The sheer presence of a confident and true leader will set everybody involved at ease making it easier to change the culture of the company. If the employees have been particularly upset by the lack of communication the transparent aspects of the Transformational type of leadership would likely help as well. All in all, by considering what effective leadership looks like, the communication styles associated with effective leadership and the real-world application of these concepts, you can begin to get an idea of the success of your leadership style. No matter what style or combination of styles you choose to implement, by having quantifiable standards set, one is better able to reliably asses the effectiveness of ones leadership style to effect change within a company. References Burns, J. (1978 ). Leadership. New York: Harper Row. Flauto, F. J. (1999). Walking the Talk: The Relationship Between Leadership and COmmunication Competence. The Journal of Leadership Studies, 86-97. Girma, S. (2016). The relationship between leadership style, job satisfaction and culture of the organization. International Journal of Applied Research, 35-45. Sohmen, D. V. (2013). Leadership and Teamwork: Two Sides of the Same Coin. Journal of IT and Economic Development, 1-18. Whetten, D. A. Cameron, K.S. (2011). Developing Management skills. Upper Saddle River, NJ: Prentice Hall /Pearson.

High School Curriculum :: Education Argumentative Persuasive Papers

High School Curriculum When reviewing the literature regarding the past, present and future of educational curriculum, several main points seem apparent, namely that curriculum is cyclical, that a dilemma or paradox exists, and that curriculum must be looked at with a sensitive view. According to Lashway (1999) educators once saw educational reform as cyclical. Every ten years or so one could expect a public outburst followed by frantic efforts to mend a broken system. However, in the last twenty years there seems to have been a perpetual reform. Looking to the past it seems that curriculum became diluted. Schools offered many electives; schools even watered down the curriculum hoping to â€Å"keep† students (which was later found to only compound the problem) (Mclaughlin 1990). Curriculum resembled a lawn sprinkler covering a lot of area yet having very little force. In the 1980’s a report called â€Å"A Nation At Risk† stated that American children had fallen behind in such subjects as math and science. Thus came the advent of education’s increased focus on literacy and numeracy, accountability and academic standards. These high standards, according to Dumas (2000), are the most significant trend in schools today. These new standards seem to be focusing more on both accountability and back to basics. As a math teacher I can be delighted by this focus. However, as a potential administrator, I realize this is too myopic a view. Indeed these standards have created a dilemma -- a conundrum -- a paradox. Back to basics? BUT these basics must be taught differently, by stressing higher level thinking and life/work appreciation. Additionally, all children must be taught, be they rich, poor, learning disabled, foreign speakers etc. Cut frills but be creative Do not forget educating the â€Å"whole† child. Do well on standardized test while remembering and accounting for fewer standardized kids. Be literate and professional but as pointed out in numerous articles, care, and be a good moral person. Additionally include character education for students. This has led some educators to express reservations about these current trends, mostly because of fears that reform will be driven by conformity to policy mandates rather than the educational needs of children. John Goodlad (1999) observes, â€Å"The language of school reform virtually eschews reference to the measuring of self, civility, civic-mindedness, democratic character and participation in the whole of the human conservation.

Revenue Determination: Pricing and Contracting Essays -- Business Reve

Over the last twenty years health care prices for the general public, because of this continuous rise in prices hospitals and health care facilities have given much attention to improving their communication of prices to the public. Most people of the general public are unaware that hospital costs and hospital prices are two different things. Hospital cost is the dollar amount the hospital pays in order to provide patient care. Hospital price is the dollar amount designated to the specific procedures performed in order to provide said â€Å"patient care†. This dollar amount is what the hospital bills the insurance company and/or the patient for their care (Cleverly & Cameron 2007). It is important for health care facilities and hospitals alike to provide a sense of reasonableness within their bills so that their patrons do not get the feeling that they are being â€Å"ripped off†. Many people feel that the reason their health care bills are so high is because hospital s feel they can charge whatever they want for a product people have to have. In general, sick people will not turn down a life saving treatment because it is too expensive, because the health care industry is aware of this, they charge whatever price they can get away with, like charging the patient’s insurance three times the base price (Cleverly & Cameron 2007). What the general public always seems to overlook is the fact that even hospitals need to turn a profit in order to keep their doors open and keep providing genuinely good health care to their patients. There are three generic factors that influence the way any firm, including health care facilities influence their pricing. These three factors are, the desired net income of the firm, the firm’s competitive positio... ...They are held to â€Å"reasonableness of charges† and it is important that the public knows the facts before speaking out against their local hospital. Health care costs money, therefore like any business hospitals must charge for their services, plain and simple. Works Cited Devers, K, Casalino, L, Rudell, L, Stoddard, J, Brewster, L, & Lake, T. (2003). Hospitals negotiating leverage with health plans: how and why has it changed? Health Services Research, 38(1), 419-446. Cleverley, W. O., & Cameron, A. E. (2007) Essentials of health care finance. Mississauga, Canada: Jones & Bartlett Long, R. (2002). Long: financial turnaround focuses on revenue cycle, managed care contracts - executive insights - ronald r. long, outgoing chairman of healthcare financial management association national board of directors - interview. Healthcare Financial Management

Views Toward Christians :: essays research papers

Some of the most important writings of the Apostolic Age were those of the new testament and the Apocryphal writings. These apocryphal writings resembled the New Testament writings, and many of them fell into the literary categories of gospel, acts, letters, and apocalypse's. These writings did not belong neither to the New Testament canon nor did the writings recognize any of the fathers of the church. Some of the documents were written for initiates in groups such as the Gnostics. For the groups that claimed knowledge derived from a secret tradition, the works were genuinely apocryphal, which means, "books kept hidden." Others were written for open and general use in the churches of which their authors were members. Many of these simply failed to become accepted as part of the orthodox canon of the Bible. There are many different views toward Christians. From an intellectual point of view, Christians agree with others as far as to follow Christ, and many have viewed them as a people who believe in the divine inspiration of the entire Bible and that this bible is sufficient enough to guide us in the right direction concerning all of our matters of faith. They view us (myself being a Catholic) as a people who believe that the moral principles of Jesus are the absolute truth, and that the New Testament must be our only guide in religious faith. On the other hand, there are those who view Christians. On the other hand, There were those who had sworn that Christians were atheists. They claimed that Christians were Atheist because they did not worship traditional religion. People actually believed that Christians supported no religion at all and were nothing other than non believers. They had also claimed that Christians practiced incest among one another because of their family gatherings at dinner time. Although not everyone believed these stories, they were still spread throughout many of the religious communities. The celebrations and the belief in the real, physical presence of Christ in the Eucharist grew from the teachings of the evangelists and St. Paul. They made it plain to the apostolic Church that the Eucharistic elements were literally Jesus Christ continuing His saving mission among men. The Eucharist celebrations began because of the Christians devotion and faith of the Real Presence of Christ in the Holy Eucharist. The celebration of the Eucharist is founded on our Catholic doctrine and it is grounded on the solid rock of our Christian revelation.

Global Environmental Issues Essay

As the third world countries struggle with famines poverty wars and population growth, the communities in the third world countries are discovering the potential impacts of these problems in the form of increased water, air and land pollution. In most of third world countries pollution is almost unchecked and developed nations dump untreated sewage flows and toxic wastes in to rivers. At many times the choice of third world countries is between poison or poverty and basic needs like clothing shelter and food takes the precedence (Murphy, 73). On the other hand forming and enforcing environmental policies in the third world countries becomes economically disastrous and therefore most environmental issues are therefore not addressed by the governments of the poor countries (Murphy, 73). The health of the environment in third world countries is exacerbated by developed nations which take the advantage of the third world countries dilemma. Developed nations dump hazardous wastes in developing nations (Murphy, 73). Industrialized nations also built industrial premises in developing nation to avoid environmental regulations which they would face at their home countries. Transnational corporations that produce chemicals that are deemed dangerous in developed nation find their market in third word countries. In third world countries the government cannot restrict the use of these chemical because it would be very costly for the citizens in the third world countries in trying to make a living (Murphy, 73). In addition to the problems created by industrialization and development third world countries also suffer environmental difficulties that are caused by war and poverty among other causes. Third world environmental issues are such as air pollution, water pollution, desertification, soil erosion, deforestation and environmental poisoning. Environmental pollution both from developed nations and third world countries come from multiple sources and therefore reduction of this problem has to be tackled by international government, corporations, non governmental organizations and individuals alike (Murphy, 73). The largest single role must be played by the respective governments which will involve regulation and enforcement of anti pollution measures. These decisions are not simple as there may be balance struck between disruption of commerce and reduction of environmental pollution and between ambitious spending programs and conservative fiscal policies. Best intentions in third world countries sometimes lead to contradictory result. For example hoy no circular programs in Mexico was intended to reduce traffic by forbidding driving one day per every week depending on the number of licenses but the program was subverted and may be the result of the increased vehicle sales in this country (Magraw, 82). On the other hand there is no country that can effectively protects its environment and solve the numerous environmental problems on its own (Magraw, 84). No matter how the country is advanced in technology and science or how it is perfect on its means of implementation of the environmental law or how perfect it is in its means of legislation, an independent efforts to reduce environmental problems are not enough (Magraw, 86). Therefore it requires global efforts to reduce environmental problems. Moreover there is no country that can be able to pay costs of environmental degradation on its own including the ever increasing costs of the new technologies that are being developed to remedy environmental pollution (Magraw, 87). Since we share the same environment globally and given that international community is an organic whole we can argue that man endeavors to solve the global environmental issue can not be accomplished and will be to no avail if they fail to bring into play all the positive factors and unite the available forces. Bibliography: Rajan M: Global Environmental Politics: India and the North-South Politics of Global Environmental Issues, 1997. ISBN 0195640489, Oxford University Press. Pickering K & Owen L: An Introduction to Global Environmental Issues: Instructors’ Manua. 1997. ISBN 0415166640, Routledge. Harris F: Global Environmental Issues. 2004. ISBN 0470845619, John Wiley and Sons. Diaz A & West S: Environmental Issues in Latin America and the Caribbean. 2005. ISBN 1402037732, Springer.