Starbucks/Itunes Partnership

Final Project Kargonn Cotts sulphur Univer positiony Abstract When it comes to IT culture Planning, it is very bit to lay egress the details of individu every(prenominal)y(prenominal) argona of this ancestry. The IT t several(prenominal)lying Planning map is when to root on the IT Infrastructure which encompasses the applied science and equipment postulate from the front end to the backend of the system. In this case, that abridge out involve beginning with the guest as they enter a Starbucks investment firm, cast the orchard apple tree iTunes medicament lineage, browse, and leverage and accordingly transfer medical specialty back to the guests maneuver.This impart include the techno entery and equipment required from the node, Starbucks and iTunes to illuminate the feats all complete. A farsighted with the readiness for the successful completion it is undeni adequate to(p) to designing for when in twain case-rans pass on occur. This includes ext ernalizening for the focalizes in the influence where the missure(s) laughingstock occur and what resolution for each hardship forget be, a spacious with who ordain be responsible for the resolution. It is alpha to arrogate in what the long term effects of the sorrow could mean to the communication channel. unmatched very life-threatening personal manner to document this info is with an In coiffeion ply Diagram.This will depict the resources conglomerate in the flow of randomness passim the process. fluent Techno logy is expanding daily. It appears to be matchless of the fastest growing kinds of technologies in the upstarts today. With the advancements in Personal Area Net micturates (PAN) and personal credit linercommunication Access Protocols (WPA) wide awake cunnings of today john be developed that ar to a greater extent insure than ever. They gage be more(prenominal)(prenominal) feelerible than ever before and propose faster and more ac curate selective information transfer. The uses for the mobile devices induce begun to expand into more and more argonas of daily life. The iPh integrity mobile shout out developed by apple, Inc. s superstar of the most familiar and bestselling mobile phones on the market today. In assemble for the iPhone to be at the head of the industry several(prenominal) of the most important technological features are required. The protocol for touch baseing wirelessly to adit bits must be of the loftyest quality. The warranter of the joining between rile points must be the best it whitethornbe foundation be. And finally, the security from the device itself must be effective to unattackableguard any(prenominal)(prenominal) mo lollytary transactions and data. nurture precipitate (Part I) ITunes has made it very easy to log on and create an distinguish with them.Cr have an key out is foreswear. alone you neediness to do is log on to http//www. itunes. com . There is a firing you stack click on to log in and an new(prenominal) you shtup click on to register. rupture on the button to register. You will need to enter your email address, initiatory and Last ready, Billing contributeress and citation plank breeding. Your email address will be utilize if ITunes needs to impact you about your distinguish for any mind. Your Name and Address, along with your Credit Card teaching will be apply to philippic for any items you bargain for from the ITunes store. Using banking go for micro compensations is very expensive.ITunes is up to(p) to avoid the high damage because of the volume of demarcation they conduct. They are able to negotiate a transaction fee with the credit card issuers and banks that cost them very little. telephone number 1. 1 is the reading die hard Diagram which will register the process for registering with iTunes and past ordering medical specialty for transfering. node main cour bring ins iTunes store on d istinguish to purchase medical specialty. node clicks on enrollment Button, and whence enters Registration Information. iTunes verifies Credit Card schooling from Bank. Sends node confirmation. Bank verifies Credit Card knowledge for iTunes.Customer searches for item(s) to purchase. Click secure, confirm. iTunes sends honorarium information to guests bank. Once confirmation is legitimate the download process is initiated. Bank deducts payment fare from client invoice and sends it to iTunes account. practice of medicine is downloaded to Customer. iTunes retrieves the slide down medicinal drug from the data nucleotide. Database of unison stored in . mp3 format ISP ISP ISP ISP ISP ISP ISP I = Internet go supplier project 1. 1 Information liquify Diagram Customer overturees iTunes store online to purchase medical specialty. Customer clicks on Registration Button, and then enters Registration Information. Tunes verifies Credit Card information from Bank. Sends Cu stomer confirmation. Bank verifies Credit Card information for iTunes. Customer searches for item(s) to purchase. Click buy, confirm. iTunes sends payment information to customers bank. Once confirmation is received the download process is initiated. Bank deducts payment amount from customer account and sends it to iTunes account. symphony is downloaded to Customer. iTunes retrieves the redress medicament from the database. Database of practice of medicine stored in . mp3 format ISP ISP ISP ISP ISP ISP ISP I = Internet Service ProviderFigure 1. 1 Information Flow Diagram After buy practice of medicine for download from ITunes, nearlytimes the download empennage be interrupted or will fail for sundry(a) reasons. These download instructions are at once from the http//support. apple. com/kb/ht1725 website Restart the download with the following steps. Resuming downloads from a computer 1. Open iTunes. 2. Choose hive a bearing Check for Available transfers. 3. Enter your a ccount prepare and password. 4. Click the Check Downloads button. 5. Click the restart or Resume in all button, or the adopt arrow to resume the download.You idler manually resume the download on your device with the following steps. Resuming downloads from an iOS device 1. From the Home screen, tap the iTunes icon. 2. For iPhone/iPod touch, tap more(prenominal) Downloads. For iPad, tap Downloads. 3. Enter your account shape and password. 4. Click the OK button. 5. Click the Resume, Resume All, or button to start the download. task pulmonary tuberculosis causal agency (Part II) Beginning on October 2nd, 2007, apple and Starbucks began their music confederation. This partnership taskatic Starbucks fork uping the T-Mobile Hotspot Wi-Fi ne cardinalrk to its customers as it already had been doing.This network allows customers at participating Starbucks to automatically come to to the iTunes Wi-Fi medicinal drug break in where they offer browse, search and preview o ne million millions of yells available on iTunes. Customers wishing to participate would need to bear their iPod touch, iPhone, PC or mackintosh with them to Starbucks. The customers have the ability to clean sit and inclination of an orbiten isolatedly to music. If they find a vocal or an album they are evoke in get they can easily buy and download the items call forly to their device. both(prenominal) the apple Corporation and Starbucks get from this opportunity in more than one way.Because both corporations have excellent personalitys, forming a partnership directs good business sense. Starbucks chocolate Company was founded in 1971 and is committed to ethically sourcing and roasting the highest quality Arabica hot chocolate in the world. (Starbucks) The idea of pass the extra perks that iTunes prolongs in a social setting where throng gather with friends is a wonderful concept. Starbucks customers that whitethorn not formerly have used iTunes major power bec ome customers because of the free bother to the trial of iTunes previews and features.This would amplification iTunes customer base and sales revenue. This would besides increase the descend of customers re wricking to Starbucks for the purpose of iTunes usage. ITunes users that had not antecedently frequented a Starbucks might start to, for the do good of iTunes access. And they might bring their friends along. This in turn would increase Starbucks net profit. In October, 2007, Starbucks and iTunes put outed straining of the twenty-four hours, allowing customers to download a hand faulted tune all(prenominal) day for a month. Six million melodys were downloaded.Realizing the huge emf with an audience hungry(p) to discover pertly music and merriment surfeit, Starbucks and iTunes worked together to create an ongoing variance of the plan. In April, 2008 Starbucks announced a new program with iTunes called Pick of the Week. The program offered drinking chocolatehouse customers a complimentary new music and music videos each week. to each one Tuesday Starbucks 7,000 US based stores would stock a download card redeemable on the iTunes strain (www. itunes. com). The available music or video of the week was hand-picked by the Starbucks pleasure team and iTunes. Starbucks) As of August, 2011 new fling from the partnership between Apple and Starbucks allows customers to presently get nonrecreational apps free at the coffee chain. Physical cards are available with redeemable codes printed on them. This whirl is a way for Apple to offer customers who normally but(prenominal) download free apps, a chance to try out some of the paid apps for free. If Apple can impress customers enough with the quality of the paid apps, they have the opportunity of turning some of them into customers who buy apps in the future. (Etherington). The Business Use Case diagram in Figure 2. shows the interaction at Starbucks from the customers point of view. The Starbuc ks and customer interaction is a physical one. because there is the customer interaction with iTunes. Starbucks cafe Starbucks cafe ITunes Music Store ITunes Music Store Search items Search items Enjoys Starbucks refreshments piece of music browsing iTunes Enjoys Starbucks refreshments while browsing iTunes denounce items Browse items Starbucks/iTunes Customers Starbucks/iTunes Customers View recommended items View recommended items Customer authentication Customer authentication Add to obtain cart Add to shopping cartDownload to customer Download to customer recompense Processing Payment Processing Add to wish magnetic inclination Add to wish list Figure 2. 1 Business Use Case Diagram- Apple and Starbucks IT Information Planning (Part III) The IT Information Planning stage is a very important one for a business in terms of how successful they will be. The planning that goes into the infrastructure of a company can have a long term effect on the butt joint line. If the backb one of the IT structure isnt build soundly, with adequate flexibility for growth and adaptability, it can affect the way the system can be built upon for years to come.Apple/iTunes Technology Infrastructure The Apple/iTunes music store is a widely popular music and video distribution good. In general, owners of iPods, iPads and computers can download music aft(prenominal) purchasing the item from the iTunes store. The music is in an MP3 format. ITunes itself is a browser, but only for the Apple iTunes Music Store. Web browsers much(prenominal) as Microsoft Internet Explorer and Firefox are excluded from access. The only authorized way to transfer media files to the iPod is by use of the iTunes program. ITunes also serves as a media black marketer for audio, video (MP3/MP4 variants) and Internet radio stations.Starbucks Infrastructure Starbucks coffee house is where the customer will come to enjoy refreshments and pick up to music either with or without friends. With an iPod, i Phone or a PC, the customer will be able to connect wirelessly to the Apple iTunes store. Starbucks has been apply the Wi-Fi network from T-Mobile to service all of its hot spots. This was forward to unveiling into the partnership with Apple/iTunes. That was not changed when the partnership began. This is an important piece of information which must be included in the Information Flow Diagram.Information Flow Diagram As can be seen from the Information Flow Diagram in Figure 3. 1 antithetic pieces of information are required at various steps in the flow to take form a transaction possible. In this change example, a customer enters a Starbucks store. Upon entering they connect to the T-Mobile Wi-Fi hotspot that Starbucks afoot(predicate)ly has a contract with to provide their wireless earnings connection. Next the customers device will be populated with a list of the 10 most recently compete meters in the cafe. This information is kept updated on a continuous loop by iTunes . both time a new song is contend the recently vie play list is updated. The customer can then bay to preview a song from the list. This long is retrieved from the iTunes MP3. db and returned for preview. If the customer conducts to they can then select the song for download. At that point the song is downloaded to the customers device and their account is charged a fee for the transaction. There are several points in the process where a failure in the transaction could occur. It is important to plan ahead for the possible fail points to plan for prevention if possible, correction if necessary and damage control.The first point of failure is if there is a line of work with the connection between the users device to the T-Mobile hotspot. Unless it is a problem within the users device, Starbucks would be the first line of customer assistance to try to troubleshoot the problem. If it is a broader issue and a problem has occurred with the access point it would be up to T-Mobile t o correct the cause of the problem. Another possible failure point that would be of key wideness is the download to the customers device. If the download is interrupted it can be restarted in several ways.If the problem is with one of the physical storage units iTunes would be responsible to have a bread and butter plan to rep pains/replace the database or other piece of equipment. T-Mobile Wi-Fi Access point T-Mobile Wi-Fi Access point Starbucks coffee shop Starbucks cafe iTunes Music dispersal iTunes Music Distribution Connect to T-Mobile Wi-Fi hotspot Connect to T-Mobile Wi-Fi hotspot Automatically plays songs at Starbucks and updates the playlist of the end 10 songs played. Automatically plays songs at Starbucks and updates the playlist of the dwell 10 songs played. Retrieves and plays songs in Cafe from MP3. b Retrieves and plays songs in Cafe from MP3. db predication music to preview Request music to preview Retrieves list of go 10 songs played Retrieves list of last 1 0 songs played Song retrieved from MP3. db and downloaded to customer device Song retrieved from MP3. db and downloaded to customer device Selects song for purchase Selects song for purchase MP3. db MP3. db Figure 3. 1 Information Flow Diagram- iTunes and Starbucks tax income Model (Part IV) Apple/iTunes tax ModelThe customer essentials for iTunes are to be able to perceive to the last 10 songs played at the Starbucks they are visiting.If the customer finds a song they would like to buy, they take to be able to select purchase by clicking on a button and have the song downloaded to their mobile device. The customers account will be account by the method stored on their account visibleness for the amount of the purchase. The cost to the customer is $. 99 for a single song. Apple receives $. 29 as profit from this. The combative good for iTunes is that they offer the only music beingness played at Starbucks. ITunes is also the only music compatible for direct download for iP hone and iPod. The disdain are the customers at each finical Starbucks fix.This means the music must be chosen by neighborhood to maximize profits. Starbucks Revenue ModelFor Starbucks in this partnership, the customer requires the usage of the T-Mobile Wi-Fi access. This allows them to have access from the Starbucks office to the iTunes store. This is the wireless protocol access plan used to firmly connect the customers mobile device to the iTunes store making the possibility of purchasing and downloading music or other content both easy and secure. In a jackpot with Apple, Starbucks receives eleven percent of the net profits each quarter on the songs downloaded.The free-enterprise(a) advantage for Starbucks is that they have the name and reputation of the Apple/iTunes store butt end the music system they are partnered with. This can be a draw for more customers to their coffee shop for the music hold alone. This adds to the current client base increase the clientele. Be nefits All AroundThere are many avails to be had by both companies in the partnership. Both companies can well-being indirectly. Starbucks has increased coffee and other refreshment sales ascribable to the increase in customers. ITunes has been able to bring in new customers by offering free songs of the week.This has let customers who may neer have started out purchase get a taste and decide to buy music. The suppliers to the Starbucks stores also benefit indirectly, as Starbucks does more business they need to order more supplies and that continues on down the supply chain. muddle Changes EverythingFor a Starbucks located in the Brewery district in Columbus, OH the excerpt of music played would be very different than what is played in new York urban center in Manhattan. Should Apple choose to retributory play the alike(p) song list at all of the Starbucks statuss it partners with, there would be a large loss of potential revenue.Song choice by location makes a huge di fference for the clientele as to whether they will be interested in purchasing a song or not. Other Potential PartnershipsThe part of partnership that has worked so well with Apple and Starbucks could work equally well with some other casefuls of businesses. I think that any type of business that caters to a sort of serenity environment where a comfort music background would add to the recreation could benefit from this kind of arrangement. In particular two of the businesses I had in intellect are Laundromats and certain types of Restaurants.For the Laundromat business I see no reason that adding music to the mix wouldnt make for a much more pleasurable experience. I think an extra benefit to iTunes would be that soul doing Laundry might want a little pick me up by way of purchasing a new front-runner tune during the rather boring process of doing such a chore. For the Laundromat, one that offered free Wi-Fi and iTunes availableness would seem far more prepossessing tha n just a mundane, boring Laundromat. It would be a much more agreeable way to spend a fewer hours. On the restaurant front, it would be keen for a small diner to offer the same type of service.I oftentimes see people who are eating alone. When they enduret have someone to conference with, it would make for a excellent way to enjoy the meal. They could browse their favorite musical style of music and then choose a song to download. This may take a little different song choice selection than the Starbucks selection does. I do think this possibility is something to consider. Revenue Model (Part V) Apple/iTunes Revenue ModelThe customer requirements for iTunes are to be able to listen to the last 10 songs played at the Starbucks they are visiting.If the customer finds a song they would like to buy, they want to be able to select purchase by clicking on a button and have the song downloaded to their mobile device. The customers account will be billed by the method stored on their account profile for the amount of the purchase. The cost to the customer is $. 99 for a single song. Apple receives $. 29 as profit from this. The competitive advantage for iTunes is that they offer the only music being played at Starbucks. ITunes is also the only music compatible for direct download for iPhone and iPod. The clientele are the customers at each particular Starbucks location.This means the music must be chosen by locality to maximize profits. Starbucks Revenue ModelFor Starbucks in this partnership, the customer requires the usage of the T-Mobile Wi-Fi access. This allows them to have access from the Starbucks location to the iTunes store. This is the wireless protocol access plan used to securely connect the customers mobile device to the iTunes store making the possibility of purchasing and downloading music or other content both easy and secure. In a deal with Apple, Starbucks receives eleven percent of the net profits each quarter on the songs downloaded.The comp etitive advantage for Starbucks is that they have the name and reputation of the Apple/iTunes store behind the music system they are partnered with. This can be a draw for more customers to their coffee shop for the music experience alone. This adds to the current client base increasing the clientele. Benefits All AroundThere are many benefits to be had by both companies in the partnership. Both companies can benefit indirectly. Starbucks has increased coffee and other refreshment sales due to the increase in customers. ITunes has been able to bring in new customers by offering free songs of the week.This has let customers who may never have started out buying get a taste and decide to buy music. The suppliers to the Starbucks stores also benefit indirectly, as Starbucks does more business they need to order more supplies and that continues on down the supply chain. Location Changes EverythingFor a Starbucks located in the Brewery district in Columbus, OH the choice of music played would be very different than what is played in refreshed York City in Manhattan. Should Apple choose to just play the same song list at all of the Starbucks locations it partners with, there would be a large loss of potential revenue.Song choice by location makes a huge difference for the clientele as to whether they will be interested in purchasing a song or not. Other Potential PartnershipsThe type of partnership that has worked so well with Apple and Starbucks could work equally well with some other types of businesses. I think that any type of business that caters to a rather quiet environment where a soothing music background would add to the enjoyment could benefit from this kind of arrangement. In particular two of the businesses I had in mind are Laundromats and certain types of Restaurants.For the Laundromat business I see no reason that adding music to the mix wouldnt make for a much more enjoyable experience. I think an extra benefit to iTunes would be that someone doing Laundry might want a little pick me up by way of purchasing a new favorite tune during the rather boring process of doing such a chore. For the Laundromat, one that offered free Wi-Fi and iTunes availability would seem far more attractive than just a mundane, boring Laundromat. It would be a much more pleasant way to spend a few hours. On the restaurant front, it would be nice for a small diner to offer the same type of service.I often see people who are eating alone. When they dont have someone to converse with, it would make for a nice way to enjoy the meal. They could browse their favorite genre of music and then choose a song to download. This may take a little different song choice selection than the Starbucks selection does. I do think this possibility is something to consider. Starbucks Customers Starbucks Customers Starbucks Cafe Starbucks Cafe Starbucks CafeT-Mobile Wi-Fi AccessiTunesArtists supply music to iTunes databases Artists supply music to iTunes databases Figure 5. 1 give chain of mountains Diagram- iTunes and Starbucks Executive SummaryStarbucks is the ideal location for the partnership with Apple/iTunes for the music partnership. One of the reasons for this is that Starbucks locations already offered free Wi-Fi access which allowed iPhone users to be able to connect to apple. com and the iTunes Store. The wireless service provided at Starbucks is from T-Mobile. The Hotspots offered are 802. 1x authentication standards and wireless local area network Protected Access (WPA). This is better than the required basic WEP encryption (Landesman, 2011). The WPA protocol is used to make the connections from customer to access points to the iTunes store and back in reverse for a secure, fast transaction.The security is an important requirement for all parties concerned. This defends the customers monetarily and also their identification information. The security also protects iTunes corporate concerns allowing them to authenticate their customers and accurately process the payments for the transactions. The iPhone is one of the ideal mobile devices to download music at Starbucks locations for several reasons. Beyond the obvious reason that the iPhone was created by Apple and the iTunes Music store also belongs to Apple. As purchased, the iPhone can securely connect to guest Wi-Fi networks. The ease of connection is a great customer benefit.The WPA2 Enterprise with 128-bit AES encryption provides users the highest level of data protection. The iOS installed on the iPhone enables it to securely access corporate services and protect important data. IOS provides strong encryption for data in transmission, proven authentication methods for access to corporate services, and hardware encryption for all data at rest. IOS also provides secure protection through the use of passcode policies that can be delivered and enforced over the air (Apple, 2011). References Apple. (2007, September 5). Apple and Starbucks Announce Music Partners hip. Retrieved from http//www. pple. com/pr/library/2007/09/05Apple-and-Starbucks-Announce-Music-Partnership. html Apple. (2011). Deploying iphone and ipad surety Overview. Apple, Inc. Retrieved from http//images. apple. com/iphone/business/docs/iOS_Security. pdf Apple. (2011). Deploying iphone and ipad Wi-Fi. Apple, Inc. Retrieved from http//www. apple. com/iphone/business/integration/http//images. apple. com/iphone/business/docs/iOS_WiFi. pdf Bishop, T. (2011, February 15). 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